Pinterest is an interesting new social media website that allows users to create virtual pin boards and then “pin” their favorite pictures to their pin boards. Each board can be categorized based on what kind of pictures you have the intention of “pinning” to it, just like a real-life pin board.
The popular topics on Pinterest is food and drink , clothing/fashion, inspirational pictures, weddings, travel, and DIY Home. Some have even gone as far as using Pinterest to plan their own wedding.
In short, Pinterest offers a unique opportunity to get exposure and to actually be useful. Unlike other social media websites such as Facebook, where it gives users near no reason to actually want to “like” the page other than to like it and never return, Pinterest is graphics based, giving users something to actually look at that is graphically pleasing, and to even interact with. When on someone else’s Pinterest account, if pinned images are came across that catches your eye, you can also “repin” it to your own board. The original backlink and source is maintained, but it lets an image reach an even larger audience and even potentially “go viral.”
When an image is “pinned” it can be done so by typing a URL into the “pin it” field on the main website, uploading an image, or by using a “Pin It” button that goes in the bookmarks tab at the top of your web browser. The button makes pinning simple and quick, plus it allows for more images to be grabbed from the web page. Once pinned, the image can be “repined” and liked, plus it can pick up followers to your account, giving exposure to your future pins. When the image is clicked through, it then proceeds to link back to the original source, which is where its value for SEO or marketing comes in hand. In addition to gaining followers, unlike other social media websites, when a new image is categorized on your own board, the main site then displays your new pin under that category, for a moment of time, giving all users that view the main site’s category as chance to see your picture, thus increasing exposure. Instead of harassing people to join your page, like what has to be done quite often on Facebook or Twitter, people can willingly find your image and join on their own, plus due to the categorization, those who follow you are generally more interested and targeted to your niche. Many have compared this to the “Front page of Digg”
Certain image types, not including its categorization, but its formatting and size, also can contribute to an image’s success. Large, especially tall images have been found to be successful. These images take up more space on the main page, drawing attention to it from any user, and encouraging click through to enable the user to read the full image. This makes infographics and informative based images appealing.
The use of this in terms of clients is that for select markets, it provides new ways to market their products. Online retailers can now have a second source, a source where people are looking for wine and food, to display all of their wine products and other products, that also links right back to the inner page of their site to actually purchase the product. Fashion is a large topic on Pinterest, and can have a new source as a catalog that specifically targets users looking to browse handbags and fashion accessories. Other sites that could easily take advantage of the Pinterest movement is any restaurant or food product site. Any DIY site or home improvement site could also benefit. The possibilities are numerous.
In addition to all these benefits, it is a site that is trending upwards, increasing potential gain for clients.