Netflix is seeking to expand its market by expanding its service range to Caribbean and Latin American nations. In total they wish to get their movie subscriptions into 43 new countries. They’ll be able to watch “American, local and global TV,” Netflix said in a statement today. Viewers will be able to watch their shows in English, Spanish and Portuguese.
Despite its original start up near 11 years ago in by-mail subscriptions, the 2007 launch of streaming videos has become a focused medium for the company. They plan to continue focusing on this, as streaming will be the only service offered in these new territories. This comes just one year after they launched services in their first international market, in Canada.
Launching in new markets requires understanding of each nation’s bandwidth limitations. Canada for example has stricter limits than the United States, rising costs for subscribers.