Although Facebook may be going public, they are not the only online social phenomenon hitting the news. Though accessible through Facebook, Farmville has managed to hit the news wires. Developed by Zynga, internet users have fallen in love with the slow paced, but addicting virtual world of Farmville. The premise is simple, as the player you manage a small virtual farm, including all of the crops and even cows.
Hasbro, a world leader in the toy and game industry, responsible for timeless classic board games and the popular My Little Pony franchise, announced a deal with Zynga to bring their brand into a wide array of products.
Set to be released this fall, we can almost certainly expect a Farmville Monopoly. This classic game has been popular since the Depression era and has been customized using near every popular social hit, including the Beatles, Star Trek, James Bond, Mario Brothers and Twilight. There are even religious themes boards including Christianity and Judaism, allowing one to form a Jewish Community. The premise of the game is simple too, though getting to the final outcome isn’t always as such. Working your way around the board, you buy up properties and try to form monopolies while charging rent to the other gamers. A hallmark aspect of the game is also the ability to trade or deal property, often times with semi-partnerships forming to team against the other players, just to have the other player turn against you for profit’s sake.
In addition to an expected Farmville Monopoly, a line of toys is also expected to be announced. The Cityville and Words With Friends are also popular games developed by Zynga. Zynga CEO, Mark Pincus stated that this new deal seeks to enable people to connect virtual worlds and the real world.
Last year a similar deal was struck between Rovio, the developer of Angry Birds, and other companies. Stuffed Angry Birds toys, clothing and even a movie took the world by storm.
The success of Zynga’s popular games on the internet is likely to follow in the Angry Bird’s path and also see success in the physical world. Already having been played by millions of users globally, it is by far no stretch of the imagination that a physical presence can be near as successful. Zynga and Hasbro both look to profit heavily from their latest deal.